![]() ![]() I think this is pretty definitive evidence of Apple making a pretty big play into the messaging space. That seems like a lot of new and different stuff, right? Well, here’s the biggest one: an App Store for iMessage (which is where Stickers come from, as one example) to “create and share content, make payments, and more, without leaving Messages). previews of links available inline, including playable videos.six inline quick responses available at a tap (heart, thumbs up, thumbs down, ha ha, exclamation, question).invisible ink hidden messages that must be swiped over to reveal.customizable message bubble appearances (e.g.flowing, animated handwritten messages (very much like those on the Apple Watch). ![]() stickers for use in speech bubbles, photos, etc.to be added to/drawn over images and videos allowing sketches, heartbeats, fireballs, etc.balloons rising below the text bubbles in celebration) fullscreen background animations (e.g.automatic detection of emoji-fiable text (just tap to insert in place of the highlighted word in your message).Here are just some of the features we’ll see this Fall for Messages (on iOS and some features on Apple Watch – unclear if everything extends to macOS or not)… When you see Facebook going to great lengths to control user messaging and then consider the attention that apps like Snapchat have garnered, I think Apple’s unanticipated focus on Messages is actually the big news of the event. This may seem crazy but I think the most telling thing about the WWDC announcements was how much was focused on Messages. Here are five areas where I see the most interesting changes. Apple goes Snapchat & More From WWDC by Jeff MacArthur on June 14, 2016Īpple’s Worldwide Developers Conference (WWDC) brought a slew of announcements for features available now to developers and to the broader public this Fall (you can get access to some in July through Apple’s beta program), including a few surprises.
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